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News US security firm mired in Iraq controversy changes its name

US security firm mired in Iraq controversy changes its name US security firm mired in Iraq controversy changes its name

Submitted by the_circle_game | 10 months ago

Guardian - Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticised work in Iraq, renaming its family of two dozen businesses under the name Xe. The parent company's new name is pronounced like the letter z.

Tags: Blackwater, Iraq, Xe, branding

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Herodotus Red 10 months ago

Zemart! Adapt or die, so they're adapting a new name.

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