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It all depends on how much money he is ready to splash.
You are overestimating the power of money here. His money may get him far, but only to a certain point. It will not win him the election. He needs some charisma and that is what he does not have.
Bloomberg obviously has money to burn.
By coming into the race late, sure, he
can afford the mult million output
required to saturate the media, but
what else has he got?